Kiliride
One recognisable identity across a growing mobility platform.
- Discipline
- Digital brands
- Project
- Identity system
- Designer
- Jordan Mtui
The challenge
Bring ride-hailing, delivery and app communication together so every service feels like part of Kiliride.
The solution
A red-led visual language connects the main signature, service icons, vehicle graphics and campaign layouts. The guidelines document the typography, colour and asset use so the identity can carry through product and marketing.
Project scope
- Brand guidelines
- Service and app icon system
- Campaign graphics
- Digital brand assets
- #ed1c24
- #ffffff
- #181818
The identity in detail
Select any image for a closer look
Open the project book.
Explore every page, turn through the details and zoom in to read. The complete PDF is available in the reader.
More to explore
All graphic design
Start your project
Let's bring your story to life
Replies within 24 hours. Based in Arusha, shooting across Tanzania and East Africa, working remotely worldwide.