Keiken
Finding a memorable shape for a new identity.
- Discipline
- Digital brands
- Project
- Concept exploration
- Designer
- Jordan Mtui
The challenge
Explore a recognisable wordmark and symbol that can work together or stand alone at smaller sizes.
The solution
The concept series studies a geometric symbol, a bold wordmark and compact letterforms. Purple, black and white give the exploration a clear visual thread while showing alternative directions.
Project scope
- Logo concept development
- Symbol and wordmark studies
- Colour exploration
- Concept presentation
- #6138ee
- #111111
- #ffffff
The identity in detail
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Open the project book.
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More to explore
All graphic design
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Replies within 24 hours. Based in Arusha, shooting across Tanzania and East Africa, working remotely worldwide.