Lucky Wild Safaris
A window into the Tanzanian wilderness.
- Discipline
- Travel & hospitality
- Project
- Identity system
- Designer
- Jordan Mtui
The challenge
Express the warmth and discovery of a Tanzanian safari through an identity that also feels considered and premium.
The solution
The square signature draws on zebra stripes and migration paths. Forest green and savannah gold carry the landscape into the identity, while a coordinated collection of apparel, stationery and travel objects shows how the system lives beyond the mark.
Project scope
- Logo and identity system
- Colour and typography
- Brand guidelines
- Stationery and merchandise mockups
- #252b20
- #ebb960
- #f3eadb
The identity in detail
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More to explore
All graphic design
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Replies within 24 hours. Based in Arusha, shooting across Tanzania and East Africa, working remotely worldwide.