Unseen Places Safaris
A distinctive mark for journeys beyond the ordinary.
- Discipline
- Travel & hospitality
- Project
- Identity system
- Designer
- Jordan Mtui
The challenge
Create a safari identity with a recognisable visual world across printed material, vehicles and guest-facing objects.
The solution
An intricate wildlife and landscape emblem anchors a warm, earthy identity. The same signature carries into stationery, luggage-ready accessories and vehicle graphics, keeping the brand coherent across very different surfaces.
Project scope
- Logo and identity exploration
- Stationery design
- Vehicle graphics
- Merchandise mockups
- #382315
- #f5eddf
- #7a654b
The identity in detail
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Replies within 24 hours. Based in Arusha, shooting across Tanzania and East Africa, working remotely worldwide.