The Dot Technology
A compact identity for personalised technology.
- Discipline
- Digital brands
- Project
- Identity system
- Designer
- Jordan Mtui
The challenge
Create a technology signature that stays readable and distinctive across different logo configurations.
The solution
The work explores the relationship between the dot, the wordmark and the supporting technology descriptor. A compact family of signatures gives the brand options for small digital spaces and fuller business communication.
Project scope
- Logo design
- Wordmark variations
- Brand signature
- Identity presentation
- #161616
- #ffffff
- #e54133
The identity in detail
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