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Vibes TZ

A brand that captures the feeling of being there.

Discipline
Digital brands
Project
Identity system
Designer
Jordan Mtui

The challenge

Connect an entertainment discovery platform with the energy and anticipation of live events.

The solution

The V-shaped symbol doubles as a person with raised hands. Orange, black and expressive typography bring that celebration into the identity, while phone, event and apparel mockups show a shared language across digital and physical touchpoints.

Project scope

  • Logo and visual identity
  • Colour and typography
  • Brand guidelines
  • App and event mockups
  • #ff5722
  • #000000
  • #ffffff

Open the project book.

Explore every page, turn through the details and zoom in to read. The complete PDF is available in the reader.

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All graphic design

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Replies within 24 hours. Based in Arusha, shooting across Tanzania and East Africa, working remotely worldwide.