Rides TZ
A premium transport identity with forward momentum.
- Discipline
- Travel & hospitality
- Project
- Identity system
- Designer
- Jordan Mtui
The challenge
Express punctuality, professionalism and comfort for an Arusha transport brand.
The solution
The bird-and-wing symbol sits inside a circle that suggests a wheel. A restrained navy, gold and terracotta palette carries the promise of reliable movement into signage, vehicles, uniforms and stationery.
Project scope
- Logo and identity system
- Brand book
- Vehicle identity
- Stationery and uniform mockups
- #182b46
- #bc9b5d
- #a14d36
The identity in detail
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Open the project book.
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More to explore
All graphic design
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Replies within 24 hours. Based in Arusha, shooting across Tanzania and East Africa, working remotely worldwide.